Salesforce and HubSpot are built for high-velocity sales teams making 100+ calls per day. If you're in relationship-based B2B where deals take months and you have 50 clients, not 5,000 leads, you don't need a CRM designed for cold-calling armies. You need a relationship ledger.
We build focused CRM systems without the enterprise bloat. Here are common platforms you might be over-paying for:
Build a Relationship Ledger instead
Salesforce is the global leader in CRM for a reason. But if your sales process is relationship-based, not transactional, you're paying for a system designed for volume, not depth.
Build a Client Relationship Manager instead
Pipedrive is a beautifully simple CRM. But it's still built around the assumption that you're managing dozens of active deals every month.
Build a Client Task Board instead
Love Monday? So do we. But if your team only uses it for client tracking and task lists, you're paying for animations, automations, and integrations you'll never touch.
Build a Job Management System instead
ClickUp is the 'everything app' for productivity. But if your field staff only need a job list and time tracking, they definitely don't need stickers, animations, and whiteboard collaboration.
Book a 15-minute architecture review. We'll analyse your current workflow and tell you honestly whether building a custom system makes financial sense for your business.